PORTLAND, Maine (NEWS CENTER) -- After underperforming in its first year in 2014, the Nova Star is off to a good start this summer. Passenger sales for the cruise ferry, which operates daily between Portland and Nova Scotia, are up 26 percent this June over last June.
The company attributes the success so far to a better marketing strategy this year. It has been working to get the word out throughout New England about the cruise.
This year, the company's seen return passengers, but also some new faces hoping to experience the cruise for the first time.
The Nova Star had about 8,500 passengers this June, compared to a year ago when it had around 6,700. The company is on track to meet or exceed its goal of 80,000 passengers for the season, but it's still much less than the 100,000-passenger target from last year.