LUSH washes up at The Maine Mall | Business

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LUSH washes up at The Maine Mall
LUSH washes up at The Maine Mall

LUSH Fresh Handmade Cosmetics, the upbeat British brand of ethical and innovative bath, body, skin and hair care is soon to be making its debut at The Maine Mall. Known for cruelty-free “naked” products with cheeky names, effective ingredients, and environmental conscience, the self-appointed cosmetic grocer is opening its very first shop in the Portland area in early August.

Shoppers will enjoy a cosmetic deli showcasing LUSH’s products, which are handmade using fresh fruits and vegetables, ethically-sourced essential oils, and are never tested on animals. The new shop features soaps piled high like exotic cheeses, bath bombs presented like perfectly round apples and fresh facemasks served up from ice-filled fridges. The shop includes a cozy kitchen table, where customers can sit and discuss their skin and hair care needs with one of LUSH’s expert consultants. This genuine “back to basics” approach encourages a laid-back shopping experience with friendly advice. Immense work has gone into ensuring an eco-friendly design in-store, a fundamental concept that runs throughout every facet of the business. 

Boasting more than 800 locations worldwide, LUSH stores have been changing the face of the American retail beauty industry since 2002 – sprouting 109 locations across the country with more street front locations, mall shops, and store-in-store concepts on the horizon for 2012. LUSH’s expansion doesn’t stop in South Portland; new locations will be popping up in Charlotte, NC, Boca Raton, FL, and Albuquerque, NM.

“We have been eagerly awaiting the perfect location for our first shop in Portland,” says Mark Wolverton, President and CEO of LUSH North America. “We couldn’t be more thrilled to be opening at The Maine Mall alongside such an incredible range of premiere retailers. It was certainly worth the wait and we think our loyal fans will agree. Our new store is sure to give shoppers the unique, fun and personalized experience that truly sets LUSH apart.”

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